West Elm to launch a hotel line complete with shoppable rooms

If you love West Elm's homewares, you can now feed your addiction on holiday: the Brooklyn-based homewares company announced it's launching a line of boutique hotels – and the best news is all of the rooms' furnishings will be shoppable.

The design of each hotel and the rooms within it will be unique to each city, with works by local artists exhibited throughout. There'll also be traditional handicrafts and custom furniture in each location, with the items up for grabs via the online store.

"Each hotel [will] reflect the mood and identity of its host city," West Elm president Jim Bretty said in a statement.

While the first hotels to open their doors will all be based in the US (Detroit, Michigan, and Savannah are all slated for a 2018 opening), the brand is sure to expand into international territory following the success of its retail outlets overseas.

Now that's how you do souvenirs.