The surprising rise of obscure travel destinations for Aussies
Warnings of overtourism in many popular holiday spots are seemingly resonating with travellers, with obscure destinations making a resurgence.
According to new booking insights from Intrepid, there are some surprising spots now becoming must-visit locations, including one that has seen a 250 per cent increase in bookings between 2023 and 2024.
Sharing the data exclusively with 9Travel, Intrepid highlights some of the destinations that are on the cards for many travellers in 2025.
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Sri Lanka is fast becoming a must-visit holiday destination. Getty
Sri Lanka
Intrepid's Managing Director ANZ Brett Mitchell says Sri Lanka's affordability and proximity make it ideal for Australians seeking vibrant, short-haul escapes.
"Travellers are enchanted by the country's welcoming people, UNESCO-listed heritage sites like Lion Rock in Sigiriya, and opportunities to cycle through ancient ruins or enjoy Tamil hospitality over a home-cooked meal," he tells 9Travel.
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"Aussies also appreciate Sri Lanka's balance between cultural depth and relaxed pace, making it a more accessible introduction to South Asia."
Bookings for travel to Sri Lanka via Intrepid have risen 254 per cent between 2023 to 2024.
Some of the most popular destinations for travellers. Nine/Graphic: Polly Hanning
Finland
With a booking increase year-on-year of 166 per cent, Finland has clearly captured the imagination of Aussies.
Specifically, Brett says, those looking to escape overcrowded European destinations for more serene, winter-specific experiences.
"Northern Lights excursions, reindeer safaris, and snow-covered Lapland villages are gaining traction," he says. "Travellers are also drawn to Finland's focus on sustainability, wellness, and embracing traditional Finnish hospitality in glass igloos or winter resorts."
Aussies are drawn to Finland as an alternative to crowded Europe. Getty Images/iStockphoto
Mongolia
Mongolia's unique offerings combine breathtaking scenery and cultural richness, so it is little surprise interest has increased 137 per cent.
"The Naadam Festival, a highlight of the country's calendar, allows travellers to experience its traditions up close, from archery to horseback training," Brett says.
"Australia's adventure-driven audience finds its expansive deserts, nomadic lifestyle, and tranquil hot springs especially appealing for nature-rich escapes."
Uzbekistan
With its ancient Silk Road legacy, Uzbekistan presents Aussies with a journey through a blend of cultures, from Islamic architecture to bustling markets filled with handmade crafts.
"The move to e-visas in 2018 simplified access, sparking growing interest among both seasoned and newer travellers seeking authentic, off-the-beaten-path adventures," Brett points out.
"Notable highlights include Registan Square, local cuisine experiences like learning to cook Plov, and stargazing at the Darvaza Crater."
Uzbekistan offers culture and architecture and has seen a 106 per cent increase in bookings. Getty
Peru
Brett says Peru's return to travel prominence follows enhanced access with Latam Airlines and compelling promotions through Australian media (such as an episode of Nine's Travel Guides).
"Travellers are inspired by its diverse offerings: challenging treks along the Inca Trail, serene experiences in the Amazon jungle, and cultural immersion during homestays at Lake Titicaca," he adds.
Peru's allure as a destination rich in history, natural beauty, and adventure resonates especially with Aussies seeking meaningful post-COVID travel experiences. It has seen a 97 per cent increase in bookings.
