'Christmas all year round': Why Australians are falling in love with Rovaniemi, Finland
Rovaniemi, the charming capital of Finnish Lapland, has become a hot travel destination for Australians in recent years.
Nestled within the Arctic Circle, this magical city offers a unique blend of natural wonders, cultural experiences, and the enchantment of the North Pole itself.
According to Skyscanner, Rovaniemi has had a 118 per cent increase in searches from Australians.
But what exactly is drawing Aussies to this far-flung destination?
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Rovaniemi is a city in Finland and the region of Lapland, Santa Claus Village on the Arctic Circle. Getty
1. The magic of the Northern Lights
One of the main attractions of Rovaniemi is the chance to witness the breathtaking Northern Lights. The city's location in the Arctic Circle makes it an ideal destination for chasing this spectacular natural phenomenon.
Australians, known for their love of adventure and nature, are flocking to Rovaniemi to experience the aurora borealis in all its glory.
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2. Winter adventures and Arctic wilderness
Rovaniemi offers a wealth of outdoor adventures, from skiing, snowmobiling, ice fishing and snowshoeing in winter to hiking and cycling in summer. The Arctic wilderness is a playground for thrill-seekers and nature enthusiasts alike.
Australians are drawn to the region's rugged beauty and the opportunity to explore its pristine landscapes.
Our family's top activities were the husky sledding and Reindeer sleigh rides. Gliding along the snow while the sun rose was a magical moment we will not forget.
Our family's top activities were the husky sledding and Reindeer sleigh rides. Supplied/Sam McClymont
3. Santa Claus Village – a year-round Christmas wonderland
Rovaniemi is famously known as the official hometown of Santa Claus. The Santa Claus Village, located just eight kilometres from the city centre, offers year-round Christmas magic.
Visitors can meet Santa and cross the Arctic Circle. For Aussies, this is a chance to experience a winter wonderland that feels straight out of a storybook.
We bought a sled to pull our small boys around Santa Claus Village, which they loved.
It's Christmas year round here. Supplied/Sam McClymont
4. Rich cultural experiences
Rovaniemi is the cultural capital of Lapland, offering a rich array of museums, art galleries, and architectural landmarks.
Australians are keen to immerse themselves in the local culture, exploring the Arktikum Science Centre, the Pilke Science Centre, and iconic works by renowned architect Alvar Aalto. The city's vibrant arts scene and unique Finnish designs are a significant draw for travellers.
Immerse yourself in the local culture and traditions. Supplied/Sam McClymont
5. Unique accommodations and culinary delights
From luxurious glass igloos at Santa's Igloos Arctic Circle to the stylish Arctic Light Hotel, Rovaniemi offers a range of unique accommodations. Australians are captivated by staying in these one-of-a-kind lodgings and experiencing the local cuisine. The city's culinary scene, emphasising on fresh, local ingredients, is a treat for food lovers.
We had an authentic Lappish dining experience one evening at Nili Rastaurant, located in the city centre. The atmosphere is warm and inviting, and the menu features a variety of Lappish delicacies, including reindeer and bear, making it a must-visit for anyone looking to experience the flavours and atmosphere of Lapland.
sam mcclymont visits Rovaniemi finland Supplied/Sam McClymont
6. Escaping the Ordinary
Travelling to Rovaniemi is about escaping the ordinary and experiencing something extraordinary.
The city's remote location and otherworldly beauty provide a sense of adventure and wonder that is hard to find elsewhere. It's a chance to step out of the everyday and into a world of magic and mystery.
Rovaniemi's allure is undeniable, and it's no surprise that Australians are increasingly drawn to this enchanting destination.
Whether it's the thrill of the Northern Lights, the excitement of winter adventures, or the charm of Santa Claus Village, Rovaniemi offers a travel experience like no other.
Sam McClymont is a presenter on Nine's Getaway.
