Nine, Stan land 'era defining' Rugby World Cup deal 'as we enter a golden decade for the sport in Australia'

Nine and Stan Sport will remain the home of Rugby World Cups in Australia after securing an exclusive new broadcast partnership with World Rugby.

Nine and Stan will showcase the 2025 women's Rugby World Cup in England followed by the 2027 men's and 2029 women's global tournaments in Australia.

The deal also includes the world under-20 championship, the Pacific Nations Cup, WXV tournaments and the world sevens series.

Watch all the action from the 2025 British and Irish Lions tour of Australia on Stan Sport, the only place to watch every match live and on demand

"The Rugby World Cup agreement reinforces the power of Nine," Nine's chief executive Matt Stanton said.

"Whether it's streaming on 9Now or Stan Sport, watching at home on 9Network, listening on radio or getting the analysis across our publishing mastheads, Nine can bring the game to Australian audiences like no other media company can.

"It not just cements Nine as the home of rugby, it strengthens our position as the place for iconic national and international sport with an unmatched ability to reach audiences across any and every platform.

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"It's not just the fans that benefit from this partnership with World Rugby, our sponsors and advertisers know they can trust Nine to elevate their brands and engage with audiences in a meaningful and impactful way that adds to the experience for our audiences."

Nine and Stan will also broadcast this year's British and Irish Lions tour of Australia, with three Tests among nine games across June-August.

The deal comes a month after Nine and Stan signed a new five year agreement with Rugby Australia for Super Rugby Pacific matches and Wallabies and Wallaroos Tests.

Nine Chair, Catherine West, said: "Securing the rights to these global events is a testament to Nine's long-term strategy and deep commitment to delivering value for audiences, partners and shareholders. Major sporting bodies know they can trust Nine to bring an exceptional experience for fans that builds interest not just in the event but also engagement in their sport. Rugby is living proof of that value Nine brings."

World Rugby Chair, Brett Robinson, said: "This landmark partnership is all about reigniting the love of rugby down under. With Nine's unmatched reach, expert analysis, and comprehensive coverage across its broadcast and digital platforms, we are ensuring rugby is accessible to a wide audience and offering a unique and immersive destination for fans in the country."

World Rugby CEO, Alan Gilpin, added: "World Rugby and Nine are uniting to deliver unprecedented visibility for the sport and its stars in Australia, ensuring the next generation of rugby fans is inspired by the action both on and off the field. As we enter a golden decade for the sport in Australia, we are excited to continue our fruitful relationship with Nine all the way to two era-defining Rugby World Cups in 2027 and 2029."