NFL stars battle in food fight for Madden cover
The food was flying when NFL rivals Rob Gronkowski and Odell Beckham Jr fought it out in an unofficial showdown to grace the cover of EA Sport's Madden 16.
New England Patriot's Gronkowski and New York Giants wide receiver Beckham were the last men standing for the honour of being the face of one of the video game publisher's most popular titles.
And when the two met on ESPN's Can You Catch This?, the battle was always bound to get a little messy.
Taking alternative turns, Gronkowski and Beckham attempt to catch a variety of items flung at them by the show's host.
But things soon turn, as the host puts it, "dirty" as an assortment of food is fired at the duo.
From pie to sandwiches, cake to a carton full of eggs, the NFL superstars try to reel in the missiles before being splattered.
Reigning Super Bowl champion Gronkowski claimed the food fight in the end but Beckham had the last laugh, being named the new cover of Madden 16 after winning an online fan vote.
THE PEOPLE'S PLAYMAKER.
Odell Beckham Jr. is your #Madden16 Cover Athlete! http://t.co/KflbZgnMYB pic.twitter.com/x8266ghb5b
— EA SPORTS Madden NFL (@EAMaddenNFL) May 13, 2015
However, being the face of the game is not without its risks with an infamous curse stalking the many great players who have graced its cover.
San Francisco 49ers' Garrison Hearst broke his ankle in 1999 while New England Patriot Dorsey Levens (2000) lost his starting job.
Minnesota Vikings' Daunte Culpepper (2002) threw a league-high 23 interceptions that year and Philadelphia Eagle Michael Vick broke his fibula in 2004.
Seattle Seahawk Shaun Alexander broke his foot in 2007, Tennessee Titan Vince Young struggled on the field and lost his starting job a year later while Kansas City Chiefs' Peyton Hillis suffered various injuries in 2012.
