West Brom win race for Sturridge signature

Liverpool and England striker Daniel Sturridge has moved to West Brom, turning down the chance to go to fellow EPL rivals Newcastle.

The 28-year-old has fallen down the pecking order at Anfield and, as a result of injury and subsequent non-selection, has not featured since the Champions League match with Spartak Moscow on December 6.

Inter Milan had wanted to take Sturridge on loan to Serie A and tabled an offer which met Liverpool's demands, but, with Sevilla also expressing an interest, the player was holding out for other opportunities.

West Brom and Liverpool confirmed on Monday the England international was heading to The Hawthorns on loan after Newcastle also expressed an interest.

Sturridge was born in Birmingham and still has family ties there, and that is believed to have influenced his decision.

West Brom boss Alan Pardew said after Saturday's FA Cup win over Liverpool - a match Sturridge was not selected for despite being fit - that he was keen to bring in another striker to provide competition for his existing forwards, despite Jay Rodriguez scoring five goals in his last six matches.

"He (Rodriguez) will stop reacting if someone doesn't come in," Pardew said.

Sturridge can also feature for Albion in the FA Cup, having not been involved for the Reds in this year's competition.