'Impressive' Parramatta Eels executive Andrew Mikhail named boss of PFL Pacific
The Professional Fighters League have landed their man to head up their latest bold expansion with Andrew Mikhail appointed the managing director of PFL Pacific.
Mikhail has been lured to the fight game from the Parramatta Eels, where he worked as the club's chief commercial officer.
Mikhail will report to Peter Murray, the CEO of PFL International, and will oversee all league operations, commercial growth, and talent development in the region.
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Andrew Mikhail is the new managing director of PFL Pacific. PFL
Murray had been impressed by Mikhail's six-year tenure at the Eels.
He previously held senior commercial positions with American Express and Singtel Optus.
"Andrew is a seasoned executive with a deep understanding of the local sports market and an impressive track record of growing fan and partner engagement," Murray said.
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Rob Wilkinson throws a punch against Tom Breese during PFL 2024. Getty
"His leadership will be instrumental as we deepen our investment in the Pacific region and continue to deliver the most accessible and elite MMA product ever seen in this part of the world."
PFL Pacific is the fourth international league launched by the USA-based company, following expansions into Europe, MENA (Middle East and North Africa), and Africa.
The inaugural PFL Pacific tournament is set for 2026 and is backed by a landmark media partnership with Stan Sport and Nine.
"MMA is one of the fastest growing sports globally, and the Pacific region is home to elite talent, passionate fans, and a growing appetite for premium fight experiences," Mikhail said.
"We're here to build a sustainable, world class fight league that champions local athletes and brings premium fight content to audiences across the region."