Another big AFL profit for Bulldogs

The Western Bulldogs have reported a third successive seven-figure profit, extinguishing the net debt at the AFL club.

Although they slipped from 2016 premiers to 10th on the ladder this year, the Bulldogs recorded a profit of $1,643,050 for the financial year ending on October 31, underpinned by growth in commercial revenue and a third-straight membership record.

"We are unable to recall the last time the club was in a position of having nil net debt," Bulldogs CEO Gary Kent said.

"It is at least 40 years. So that's extremely satisfying,

"The investment for growth has enabled the club to expand operations in Ballarat and provide for additional resources for marketing, membership services, commercial operations and our community programs."

Football expenditure increased by $2.8 million in 2017 for the club's AFL, VFL and AFLW teams.