Everything to know about the jelly sandal trend that's back again

Millennials and older Gen Zs are no strangers to jelly shoes. Sandals made of hard-wearing PVC, they were a childhood staple that now evokes memories of blisters, sweaty feet and probably a bit of pain.

So, you can imagine our surprise when jelly shoes made a big comeback last year. Pioneered by Mary Kate and Ashley Olsen's fashion label, The Row, we first saw the Mara Shoe on their spring/summer 2024 runway. A little different to the classic T-bar sandal with its netted PVC toe, these were more of a ballerina-style that cut below the ankle, culminating in an interlaced, gelatinous PVC upper. It was peculiar, yes, but the fashion girlies were captivated.

And now, the jelly shoe has lasted for another summer. Various styles that have taken inspiration from the Mara Shoe and the jelly shoe revival are now widely available. As a jelly shoe sceptic, I refused to buy a pair last year, thinking the trend would pass. However, I'm pleased to be wrong because some of these styles are super cute.

I've gone from a jelly sceptic to a jelly convert.

NOTE: Prices are accurate at time of publishing.

Wildfire Jovie Shoes

$25 | The Iconic

Senso Jellie Shoes

$149 here

Senso Jacey Shoes

Get them for $149

Ancient Greek Sandals Iro Jelly Sandals

Was $199.95, now $149.99

Cos Jelly Fisherman Sandals

Get them for $175

Bershka Jelly Heeled Sandals

Was $75.95, now $56.96

And if you want that classic '90s jelly shoe, we won't hold it against you.

Therapy Flinders Sandals

Was $79.95, now $39.98

Asos Design Medley Jelly Fisherman Flats

Was $30, now $24

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