What to know about Hailey Bieber's beauty brand Rhode, which has just landed in Australia

In case you missed it, the Australian beauty scene received some pretty big news last month. Hailey Bieber's beauty brand, Rhode, finally announced it will be available to buy in Australia, and it's just landed.

The speculation that the brand was planning to launch into Mecca stores in 2026 was correct, but a bonus we didn't see coming is that, from today, shoppers can buy direct from the Rhode site and have their Glazing Milk delivered straight to their door.

So if you've been dying to get your hands on this cult-favourite brand, here's everything you need to know.

NOTE: Prices are accurate at the time of publishing.

About the brand

If you're new to the brand, then you might be wondering what all the hype is about.

Founded by Hailey Rhode Bieber in 2022, Rhode was inspired by Bieber's desire for scientifically-backed formulations to be accessible to all.

By stripping back the complex narratives behind efficacious skincare, each product is simple, effective, and packed full of hydrating nutrients that work in tandem to keep your skin happy and healthy.

Meet the range

What started as a range of only three products has now grown to over 10, with each building on the foundation of a nourishing daily routine that is suitable for a variety of skin types.

Spanning skincare, makeup, and a few iconic accessories, the products have become a bathroom counter staple across the globe, so now it's time for Aussies to have their moment.

The products to get acquainted with:

Glazing Milk

From $35 | Rhode

This ceramide facial essence is available in two sizes and was created to be the prep step of your skincare routine, providing all-day hydration and helping to soothe irritated skin.

Barrier Butter

From $38 | Rhode

The Barrier Butter is an intensive moisture balm to provide deep overnight skin hydration.

Pineapple Refresh

From $31 | Rhode

Pineapple Refresh is a gentle balm-to-lather daily cleanser that removes SPF and makeup while leaving skin clean, soft, and hydrated post-rinse.

Peptide Lip Treatment

$35 | Rhode

A nourishing lip formula that replenishes and hydrates, while leaving the lips with a glossy sheen. Also available in the Peptide Lip Tint formula, seven core shades, and four limited-edition shades.

Peptide Eye Prep

$43 | Rhode

These cooling hydrogel eye patches help to depuff and brighten under the eyes while helping to reduce the look of fine lines and dark circles.

Glazing Mist

$52 | Rhode

Formulated with a trio of ceramides, this superfine facial mist hydrates and refreshes the skin for a next-level glowy finish.

Peptide Glazing Fluid

From $35 | Rhode

The Peptide Glazing Fluid is a lightweight, quick-absorbing gel serum that provides a dewy glow while working to hydrate and brighten the skin.

Barrier Restore Cream

From $35 | Rhode

This comforting daily moisturiser is equal parts lightweight and nourishing, working to provide the skin with a daily dose of hydration.

Pocket Blush

$43 | Rhode

For a natural flush, this cream blush subtly melts into the skin to diffuse a soft, glowy colour.

Peptide Lip Shape

$41 | Rhode

This contouring lip shaper effortlessly enhances your lip shape, creating a contoured effect without drying the skin.

READ MORE: Tried and tested: The Rhode products worth trying (and the ones to skip)