The new beauty releases you need to know about

As shopping writers, it's our job to know when the best, coolest, and most useful products are launched by our favourite brands.

Beauty is an ever-evolving space, and brands like Charlotte Tilbury, Milk Makeup, and Ghd have kicked off the year by dropping hot new launches that we want – and we think you should know about.

So, without further ado, here are seven of the best new launches across makeup, skincare, haircare, and more.

NOTE: Prices are accurate at the time of publishing

Milk Makeup Hydro Grip Gel Concealer Stick

Shop here

Milk Makeup has just launched the latest addition to its iconic Hydro Grip Family, the Hydro Grip Gel Concealer. Say goodbye to dark circles, hyperpigmentation, redness, blemishes and more.

Its weightless, creamy formula is designed to give a clean, long-lasting wear – all with one seamless glide. It's buildable to create a look for any occasion, with a finish that lasts up to 12 hours.

To hydrate the skin, it's also packed with triluronic acid and is available in 25 different shades; there's a pick for everyone.

We'll be testing this out ASAP.

Infrared Thermal Brush

Try it here

First came infrared saunas, then LED facemask fever (every other creator has one on TikTok?), and now it seems we're branching into infrared hair tools.

This Infrared Thermal Brush from Mermade features an advanced infrared light beam through its round brush, said to add shine, reduce frizz, and lock in moisture.

It claims to penetrate the hair's hydrogen bonds to create more defined curls – but does it work? We'll get back to you on that.

Charlotte Tilbury Airbrush Flawless Blur Concealer

Get it here

All hail Charlotte Tilbury and her dedication to releasing new and improved makeup products we need. If you didn't already love the new formula of the Airbrush Flawless range (Foundation and Matte Setting Spray), she's added a crucial new concealer element.

The elastic-stretch formula uses the same Powder Blur Technology as the Airbrush Flawless Foundation for a blurring, smoothing, retexturising effect on blemishes, texture, and pores, with a natural matte finish. No cakey creasing here.

Byoma Foaming Rice Deep Cleanser

Get it here

UK skincare brand Byomalaunched in Australia early last year and has quickly established itself as a beauty shelf fave due to its focus on skin barrier health and affordable, science-backed products.

The Byoma Foaming Rice Deep Cleanser works to remove surface-level impurities, dirt, and bacteria in the pores. Deep cleansing doesn't mean your skin will end up stripped or dry, and the Rice Extract and Marine Algae work in harmony to leave skin feeling soft and ultra-fresh.

Rare Beauty Warm Wishes Soft Matte Powder Bronzer

Shop here

The beauty brand founded by Selena Gomez, Rare Beauty, has just launched its Warm Wishes Soft Matte Powder Bronzer.

Choose one of the seven shades to apply to the tops of cheeks, temples, nose, jawline, and collarbones – where the sun would naturally land on the face – to look effortlessly sun-kissed.

The product melts onto the face and builds easily, without interfering with makeup underneath. It will give a soft, even look throughout the day.

Ghd Speed Ionic Hair Dryer

Get it now

Cult-favourite haircare brand, ghd, has launched a new hair must-have: the Ghd Speed Ionic Hairdryer.

The product was created to solve the all-too-familiar blow-drying issue – too much power without control can create frizz and an uneven finish. To keep an even, middle ground, ghd created its new ghd halo dual-airflow technology. Free from excessive heat, the halo of cool air offers a gentler styling experience.

Ultra-fast drying with shine? We can't wait to try this out over the warmer months.

Rhode Caffeine Reset

Launching soon!

We're all very excited for Rhode to finally launch in Australia on 12 February, so you best believe we're getting our wish-list ready.

And to add to the hype, the beauty brand has also just launched Caffeine Reset and Peptide Lip Boost.

The sculpting cream mask revives tired, dull skin with a de-puffing, caffeine-packed formula. After applying the product, leaving it to soak into the skin for 10-15 minutes, and washing off, you're promised supple, radiant, dewy skin.

The plumping peptide mask is designed to instantly add juiciness to your lips. Wear every day for that natural extra volume.

READ MORE: My dressing gown gives me the best hair of my life