A supermarket has cut the price of women’s razors to match men’s

Women have long been paying more money to shave than men, and it’s a debate that’s left many feeling riled - but one supermarket has taken steps to ensure that both sexes are being charged the same for razors. UK brand Tesco has cut the price of women’s standard razors to match men’s in a step towards ender gender discrimination in products.

Tesco was charging £1 (around $1.70) for a pack of five women’s razors, but has now halved the price so that they match those marketed to men. 

UK politician Paula Sherriff started the debate when she urged shops to review their pricing. The Guardian reported that she the received a letter from Tesco’s director for packaged products, Kari Daniels. Daniels wrote:

“In the instance of our twin-blade razors, the difference is driven by the fact that male razors are produced and sold in significantly higher volumes, which reduces the price we pay for them.

“We have aligned the prices of these products so that the male and female razors are the same price per unit. We have done this by reducing the cost of the women’s razors and keeping the cost of the men’s razors the same.”

An investigation by a newspaper last year found that women were paying, on average, 37 percent more for gender-targeted items. Razors were among the most marked-up products.