Shopper claims Primark is sexualising children with denim 'hotpant' shorts
A shopper in Bristol claims that Primark is sexualising children after discovering denim ‘hotpant’ shorts aimed at babies.
The 23-year-old shopper, who prefers to remain anonymous, told the Bristol Post that she was ‘disgusted’ after discovering the piece of clothing.
The denim shorts in question. Image: SWNS/Mega
After claiming that the shorts ‘sexualise’ babies and should be immediately taken off shelves, she shared a picture of the denim shorts in question to social media and her family and friends agreed.
“I just think they are sick,” she told the Bristol Post.
“What on earth were Primark thinking?”
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The £3.50 ($6 AUD) shorts are suggested for children aged ‘0 to 3 months’ at Primark’s Broadmead branch in Bristol.
“There is so much in the news right now about children and young girls being sexually abused and items like this and the sexualisation of babies is making it worse,” she told the Bristol Post.
LISTEN: Kids sharing sexy selfies, department store brats and special guest Rachael Finch on 9Honey Mums.
The shopper has not yet made a formal complaint to Primark.
However, not everyone has taken side with the concerned shopper.
One reader commented on the Bristol Post article: “Get a grip! You can tell by the size of them that they are not going to be skin tight like a pair of hot pants, it’s just a pair of shorts.”
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Another reader questioned why the woman wanted to keep her identity a secret and not make an official complaint to Primark if she was so outraged.
Primark responded to 9Honey:
"This assertion is simply untrue. As clearly indicated on the label, the item is a pair of babies’ shorts, designed to be age appropriate and comfortable for use with nappies.
It has, however, come to our attention that an error in a recent batch of the shorts has caused the turn-up to be rolled twice instead of once. We have removed this batch from sale so that they can be adjusted to the correct specification.
We are committed to age-appropriate clothing, and all our childrenswear is designed fully in line with British Retail Consortium guidelines."
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