One of Oprah’s Favourite Things is by Aussie brand Louvelle Showerwear

Oprah’s Winfrey’s list of Favourite Things has the power to instantly make any product a bestseller in the run-up to Christmas, and this year the presenter and author has waved her magic wand upon an Australian business - and boosted Louvelle Showerwear’s sales by 900 percent instantly.

Brisbane-based brand Louvelle’s $40 shower turban was named on Oprah’s list two weeks ago, and since then the brand has landed a distribution deal with US brand Nordstrom. 

Taylor was instructed by those working for Oprah to increase staff and work on her website before the list was released. She told the Courier Mail: “It is huge. It just doesn’t stop.”