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This was published 2 years ago

Instagram's highest-paid Australian celebrities per sponsored post

Suki Reid
Suki Reid

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If you have spent any time on Instagram, you might have noticed that Aussie celebrities and influencers advertise various things through sponsored content shared to their profiles.

It takes minutes to post it, but every second spent crafting the social media ad pays off.

A study by Impressive in Melbourne has analysed the Instagram followings of Australian celebrities, finding out how much they can earn from just one sponsored post.

Using influencer pricing from Inbeat and Hootsuite, they found the Aussie star potentially earning the most in 2024.

Chris Hemsworth was crowned the highest-earning Aussie per sponsored post.

Read on to see who else made the top 10 and how much they charge.

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Attribution: Getty
9. Angela White
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9. Angela White

Angela White, Australia's leading adult star, has more than 9.9 million followers on Instagram, which earns her up to $US116,000 (approx. $176,380.20) per sponsored post.

Attribution: Getty
8. Nicole Kidman
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8. Nicole Kidman

Actress Nicole Kidman has 9.9 million followers on the platform, which sees her earning $US117,000 (approx. $177,900.72) per sponsored post.

Attribution: Getty
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7. Rebel Wilson
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7. Rebel Wilson

Rebel Wilson has 11.1 million followers on Instagram, seeing the actress and writer earn up to $US129,000 (approx. $196,146.95) per sponsored post.

Attribution: Getty Images for AFI
6. Liam Hemsworth
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6. Liam Hemsworth

Actor Liam Hemsworth brags 12.6 million Instagram followers, which earns him up to $US152,000 (approx. $231,118.89) per sponsored post.

Attribution: Getty
5. Troye Sivan
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5. Troye Sivan

Musician Troye Sivan has more than 15.3 million followers on the platform, which he predominately uses for promoting music and reposting photoshoots.

He could earn up to $US182,000 (approx. $276,352.08) per sponsored post.

Attribution: Getty Images for The Recording A
4. Ruby Rose
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4. Ruby Rose

Ruby Rose comes fourth, having 22.8 million Instagram followers, seeing her earn up to $US264,000 (approx. $401,417) per sponsored post.

Attribution: Getty Images for GWB Entertainme
3. Hugh Jackman
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3. Hugh Jackman

Wolverine himself, Hugh Jackman, has a whopping 31.6 million followers on Instagram, earning him an estimated $US365,000 (approx. $554,989) per sponsored post.

Attribution: Getty
1. Chris Hemsworth
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1. Chris Hemsworth

The Marvel star boasts 58.5 million followers on the platform, seeing him earn up to $US685,000 ($1,041,208) per sponsored post.

Attribution: Getty

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