The $45 denim buy that got shoppers in a frenzy days before hitting shelves
Updated . First published at
A $45 denim jacket has had shoppers talking days before it arrived in stores after being teased early on social media.
The oversized denim bomber is part of Kmart's new autumn/winter apparel range for 2026, which launched in stores today.
Fashion influencers, including @jasminewillsonnnn showed off the jacket on TikTok a week ahead of the product's arrival on shelves and the buzz was instant.
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Kmart has released a new take on the oversized bomber in everyone's wardrobe this season. Tiktok
"Omg I need these," one said.
"Can confirm I stopped what I was doing and ran to Kmart for this jacket!" another said.
The oversized denim bomber jacket features a drop shoulder design, seam detailing, brass finish snap buttons, a zip front closure and a smocked waistband.
According to Kmart apparel buyer Catherine Wringe, it's primed to become a wardrobe staple throughout the season.
"This jacket has that easy, cool vibe our customers love. The denim gives the bomber shape a fresh update, and it's one of those pieces you can throw on with anything," Wringe said.
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Kmart has brought back the bomber. Kmart
The on-trend piece is now available for the autumn/winter womenswear range. Kmart
"Double denim is also trending again – coordinated washes and confident silhouettes create a head-to-toe look that feels polished and intentional."
The matching pants in an identical wash are the perfect styling accompaniment, at just $25-$30 for the various styles on offer.
These particular pieces are designed to fade over time, giving them that effortless, worn-in look sought-after in recent months.
And not only is Kmart hopping on the bomber bandwagon, a number of other outlets have also released their own takes on the trend.
If you're not a fan of Kmart's signature mid wash denim, you can find a lighter wash from brand NastyGal via Boohoo.com – but for a slightly higher price point at $107
For those who aren't a fan of Kmart's signature mid wash, Boohoo offers a slightly lighter alternative. Boohoo
And if denim isn't your cup of tea, there are plenty of leather and faux-leather options to choose from as well.
Most notably, Glassons' oversized faux leather jacket is a more traditional take on the popular style.
Glassons have a similar piece available in Faux leather for those not keen on denim. Glassons
But whatever variation of the piece tickles your fancy, one thing is clear: the bomber is officially back.
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