Helen McCabe unveils the new 9Honey

Nine's head of lifestyle, Helen McCabe, debuted the new 9Honey at the November 8 Nine upfronts and stressed the importance of a positive, all-encompassing online space for Australian women.

"We all know women are influencing household spending like never before. We know they are increasingly educated. And we also know they are finally finding their way into the top jobs," McCabe said. "This is no longer a dream, this is the new world order."

9Honey unites Nine's style, beauty, celebrity, travel, food, fitness, and parenting verticals into a central news hub for Australian women.

"Nine Honey is for women who will raise a family, rise to the top of a company, or start her own," said McCabe. "It is for the majority of women who will quite likely want to do it all at once."

After detailing the site, McCabe interviewed a series of panellists, including 9Honey columnist and dating expert Melanie Schilling and photographer and stylist Margaret Zhang.

9Honey also announced an exciting collaboration with US personality Yolanda Hadid, who journeyed to Australia to launch the site.

Follow 9Honey on Facebook, Twitter, and Instagram.