Aussie stars celebrate female strength in new Future Women TV ad

Fashion leaders Pip Edwards and Claire Tregoning from PE Nation feature in a powerful new television commercial promoting the power of women. The campaign, which launched this week, seeks to capture the sentiment in the wake of the #MeToo movement of 2017. Edwards and Tregoning feature alongside a number of high-profile Australian women, including 60 Minutes reporter Allison Langdon, anti-abuse campaigner Moo Baulch, businesswoman Alyce Tran and Sex Discrimination Commissioner Kate Jenkins.

"The creative team had a very small budget but a very clear direction, and we are very pleased with the result. We believe it captures the FW brand, which we say is more about attitude than age or anything else for that matter.”

Pinkus explained Edwards and Tregoning were supportive of Future Women from the very beginning, when they could have opted to say, "Let’s wait and see how you go." “Instead, Claire and Pip agreed immediately and we are grateful for their support at a particularly busy time for them as they grow their brand,” Pinkus said.