Zimmermann opens new flagship store

With a prime Los Angeles location, 3000 square-feet of minimal white interiors, and neighbours that include Isabel Marant, Marni and The Row, Zimmermann's new flagship store sounds a lot like a really dreamy apartment we'd like to live in.

Housed on buzzy Melrose Place, the exciting new retail space is the brand's fifth in the US, and joins the Robertson Boulevard store as the second in Los Angeles.

Zimmermann overlooked several other potential sites in favour of the location, with founder and creative director Nicky Zimmermann saying she has, "Always loved [the] relaxed and elegant feeling of the street."

Filled with the label's feminine, relaxed ready-to-wear collection and cult swimwear, the flagship just became a must-visit shopping haunt when next visiting the City of Angels.

Alternatively, you could just move in.