Rag & Bone does unspeakable things to a vintage Porsche

Full disclosure: if you're a vintage car aficionado, look away now. (One Porsche-fanatic friend of mine called it, "A CRIME AGAINST HUMANITY," before sending a follow-up email that read, "THIS SH*T HAS ME HEATED".)

Yes, Rag & Bone has gone and done the unspeakable to a black 1979 Porsche 911 SC (and our spirits), all in the name of fashion.

Foreboding soundtrack aside, the brand's Fall 2015 campaign video starts off calmly enough until we realise what's about to go down.

Adding further salt to the wound, the horror is shot in slow-mo and from multiple angles by the film's director, fashion photographer Glen Luchford.

"We wanted to capture some of that intense New York energy where anything can happen," designer Marcus Wainwright told Style.com.

We're OK, promise. As long as we can have campaign star Gabriella Wilde's black Rag & Bone coat to cry into.