Pirelli Calendar 2016 first look

Goodbye bikinis, goodbye latex. The first images of the 'new look' 2016 Pirelli Calendar have been unveiled - and 11 out of the 13 women are fully clothed.

Marking a new direction for the tyre company, this year's calendar aims to showcase women who excel in a number of fields and celebrate their accomplishments rather than their naked form.

"For 2016, we did something completely different, but it is still simple. It is a classic set of black-and-white portraits made in the studio," said photographer Annie Leibovitz, who shot the images.

"I wanted the pictures to show the women exactly as they are, with no pretense."

Leibovitz enlisted Amy Schumer, Serena Williams, Patti Smith, Fran Lebowitz, Yoko Ono, Tavi Gevinson, Ava DuVernay, Yao Chen, Mellody Hobson, Shirin Neshat, Agnes Gund, Kathleen Kennedy and Natalia Vodianova for the photo series.

In images released online today, music legend Patti Smith wears her signature waistcoat and shirt, tennis star Serena Williams shows off her incredible physique and comedian Amy Schumer wears a pair of lace knickers – a picture that Leibovtiz explains happened almost by accident.

"If you look at her, that was a true moment; she actually picked up the cup of coffee and started drinking it. That was her coffee, and I said, 'That's it!'"

None of the portraits are provocative (in the usual sense, anyway) and the PVC certainly isn't missed.

With the birth of a new look for Pirelli, many are now questioning what will happen to the calendar going forward. As teen writer, editor and actor Tavi Gevinson notes: "A white, able-bodied cis-gendered woman being naked is just not revolutionary anymore. I don’t think anyone is going to be like, 'Damn, I wanted those naked chicks'."