Name change ricardo tisci burberry 20180803 p5omgz.html – Breaking News & Latest Updates 2026
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This was published 8 years ago

Burberry has a new logo

Harriet Armstrong

British luxury label, Burberry, have gone back to their roots with a new- look logo that first originated over a hundred years ago.

The storied fashion house has unveiled its first rebrand in almost twenty years, a slick symbolling that sees the interlocking initials of Burberry founder, Thomas Burberry, in white and orange colouring over a honeyed background.  

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" Peter I was at the archive yesterday - I have given the team a references to share with you. Some feel very contemporary, especially a logo from 1908 and a Thomas Burberry monogram, Riccardo," wrote Tisci.

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" Fantastic! The red and honey is a strong combination," replied Saville.
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The 62-year-old graphic designer has a resume to rival Tisci’s. He founded Factory Records in 1978 and was commissioned last year by Raf Simons to re-design Calvin Klein’s logo.

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British creative Peter Saville. Image: Getty

As the style set eagerly await Tisci’s first-full Burberry collection debut in September at London Fashion Week, the brand will also unveil a highly-anticipated, limited-edition collection with Vivienne Westwood at the end of this year.

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The Beckhams with US Vogue editor Anna Wintour at Burberry A/W' 15. Image: Getty

The last time that Burberry went through an emblem change was in 1999, when the brand dropped the ‘S’ from its name.

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