Kmart jumps on the biggest trend in beauty with wildly popular $5 buy
Kmart is jumping on the biggest beauty trend sweeping the makeup scene in 2025 – and at a bargain price.
Painting the town red, pink, and nude, the store has unveiled its brand new OXX Cosmetics range, which embraces the blush craze.
Not only has blush been dominating as this year's leading beauty product, but there have been various trends fans can't get enough of, including "glazed blush," "boyfriend blush", and "doll skin".
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Kmart has launched its Blush Pop Liquid Blush, boasting a stunning shade range. Kmart / Nine
Kmart is catering to all the new techniques with its Blush Pop Liquid Blush range, which retails for $5.
Featuring five delicious shades, the new range is so wildly popular it appears to have already sold out online.
To attain the beloved "sunset" blush, look no further than Kmart's "sunset" shade, which offers a soft and radiant flush.
For a natural result, try the "peaches" shade; if you're looking for that romantic touch, there's the "rose" option.
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At $5 a "pop", the range is a budget-friendly way to embrace the liquid blush movement. Kmart
Kmart's "flamingo" blush is helping customers achieve a radiant and bold look, while its "ballet" option offers a more natural finish.
The recent return of blush in makeup trends has also given rise to a new phrase.
"Blush blindness" refers to an overuse of the product that has built up over time to the point where its user is unaware of the amount of blush on their face.
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The blush trend has also been endorsed by countless celebrities, some of whom are credited for its rising popularity.
Brands like Hailey Bieber's Rhode Beauty and Selena Gomez's Rare Beauty have contributed to an influx of ultra-pigmented blush products.
The trending products inspired a "more is more" mindset, leaving the conservative blush applications of previous years in the dust.
Sabrina Carpenter has quickly become the poster child for blush, sweeping dreamy flushes of rouge across her cheeks every day.
Sabrina Carpenter is a major fan of the blush look. Instagram
The Espresso hitmaker is known as a fan of all things vintage, kicking off her Short n' Sweet Tour with a contagious pin-up babydoll theme.
Before long, her signature makeup look and style captivated her fans and the wider beauty industry.
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