Kim Kardashian slammed for posing naked to sell eyeshadow

Kim Kardashian loves stripping down to shoot a racy promo for one of her beauty products and her latest campaign slog is certainly no exception.

The Hollywood celeb really set tongues wagging when she took raunchy to a whole new level and posed completely naked to sell her new ‘Flashing Lights’ collection of eyeshadows.

The 37-year-old mum-of-three shared a racy photo of her naked self, languishing on a bed of silver sheets with nothing but her hands to save the image from an ‘X’ rating.

“A little silver eye this morning! Flashing Lights Collection by @david_lachapelle Available this Friday Exclusively on Kkwbeauty.com,” she captioned the image, which was taken by celebrity photographer David LaChapelle.

While the star is known for regularly posting super sexy snaps, Kimmy K’s latest pic has copped quite the backlash.

 “U have a husband and kids!” one commenter said.

“Is she selling boobs or something?” another asked.

“It’s an eyeshadow ad and the focus isn’t even nearly on the eyeshadow,” wrote another.

“You might as well be a striptease hooker,” another lashed out.

However, devoted fans came to Kimmy K’s rescue.

“Why are you so dam beautiful?,” one supporter wrote.

“Gorgeous,” another said.

It’s not the first time the Keeping up with the Kardashians star has stripped down to promote products.

Just recently the TV personality shed her clothes for some barely-there lingerie in a promotional photoshoot for her new range of KKB Classic Blossom blushes.