Jodhi Meares launches Tigerlily on 'Amazon' runway

Jodhi Meares was a fresh-faced, billionaire's bride back in 2001.

The swimwear model was then known as Jodhi Packer, midway through a short-lived marriage to media mogul James Packer, and had recently launched her Tigerlily bikini brand at Fashion Week.

Here she talks up the label that was to bring isty-bitsy bikinis and boho beachwear into style and stores around Australia.

Fitting the Amazon theme, her models strut on a stage decorated in jungle ferns.

And who can forget Kristy Hinze in a $5 million diamond bikini with a snake "accessory" draped around her shoulders?

Meares sold Tigerlily in 2007 to surfwear giant Billabong reportedly for between $3 and $5 million.