Tiffany & Co have created a vending machine

The imagination of iconic US jeweller, Tiffany & Co, extends far beyond pale blue boxes and opulent jewels.

The storied brand has merged luxury and convenience by opening a vending machine at their newest London store.

Tiffany & Co vending machine located at their London Covent Garden store. Image: Tiffany & Co

The installation of the machine at Tiffany’s Covent Garden boutique will allow customers to purchase the brand’s signature fragrance -- packaged in a classic blue box -- within seconds.

Tiffany & Co vending machine located at their London Covent Garden store. Image: Tiffany & Co

Tiffany EDP was released in September last year and was the brand’s first fragrance release in 30 years. The scent is said to features notes of floral musk, noble iris and a patchouli base. Depending on size it is priced from $110-$195.

Tiffany & Co Tiffany EDP 30ml, $110

Besides pleasing the time poor and the disorderly, the vending machine is the latest innovation Tiffany & Co have unveiled this year. In May, the brand painted New York train stations and taxis their signature shade of blue, to celebrate the launch of the Paper Flowers jewellery collection.

"We’ve integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind, experiential destination," Richard Moore, vice president, creative director of store design and creative visual merchandising at Tiffany & Co said in an official press release.

With shoppers looking for a quick style fix on the go, the novelty of vending machines that dispense everything from clothes, shoes and bags has shaken up the retail scene.

Uniqlo, Supreme, Cotton On and Havaianas are some of the big-name brands that have jumped on the vending machine bandwagon in recent years.