Top models get the James Bond treatment for H&M

Fast-fashion mecca H&M has assembled its own league of ‘supers’, including Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls, for an action-packed video that will have 007 wishing he was invited.

The high-voltage summer 2015 campaign sees the supermodels gather on a Caribbean island and pull out all the extreme-sport stops to get there. Smalls leaves a glamour photo shoot via jeep, Doutzen bails on a yoga class to charter a plane and then sky dive out of it, Lima commandeers a speedboat, while Poly motorbikes there, wearing all black leather, of course.

Their urgent, top secret business? Posing on the shoreline in new season bikinis, kaftans, billowing maxis, tropical prints and silver bling.