David Beckham elevates 'novelty' shirt to luxury status
They were once considered a novelty that frequented bucks parties and school reunion dance floors, but it would appear times are changing for the humble Hawaiian shirt.
Former UK football star, David Beckham, is helping to elevate the colourful garb back into the spotlight.
While he's no stranger to style, having set fashion trends over the years and running his own label, Beckham is doing so with the help of a luxury French fashion house.
READ MORE: Proof David Beckham is the most stylish man alive
David Beckham in a Saint Laurent aloha shirt. Instagram
He turned heads while wearing a floral-print Saint Laurent shirt late last month.
It seemed like a natural choice to announce his new collaboration with Italian supercar maker Maserati. He oozed cool, with the aloha shirt paired with a crisp white tank top.
Beckham now joins Brad Pitt, mate Leo and the dishy Harry Styles.
Brad Pitt and Edward Norton in the 1999 film, Fight Club. 20th Century Fox
All that is needed now is for micro-short fans, The Rock or Milo, to get on board, and the Hawaiian shirt will return to iconic status.
The only downside to Beckham's look is the astonishing price-tag of the shirt. It's $US790… which makes it more than $1000.
As a comparison, you could buy more than 150 pairs of these cult shoes for that price.
Dwayne Johnson in his barely-there shorts during a workout. The Rock/Instagram
The first print of the Hawaiian shirt appeared in the 1920s when local Japanese women used kimono fabric to make men's shirts, the Smithsonian Magazine reported.
The shirt first gained prominence outside its island paradise in the mid-1930s, with Americans jumping on board. By 1940, the shirts were a booming $11 million business.
