Collectables cash in: Woolworths Fix-ems on sale for hundreds online

Just weeks after Woolworths launched its new collectables range, savvy parents are attempting to sell them online for hundreds of dollars.

Supermarket giants Coles and Woolworths recently went head to head, launching their new collectables ranges days apart. And while both have a renewed focus on sustainability, parents are again doing crazy things in order to secure them for their offspring.

A search today found a set of Woolworths Fix-ems on sale on eBay for an eye-watering $399 while another seller was offering 50 unopened packs for $200.

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Whole sets of Fix-ems were also selling for AUD$129 and AUD$110 respectively, while individual Fix-ems were being sold for various prices.

A seller was asking AUD$5 for a Marvel Spider-Gwen Fix-em, while another was asking $3.95 for the Disney logo.

Another listing for the Fix-ems Pick & Choose had a listing price of $1.03 to $88.35.

Meanwhile, the Coles Magical Builders range can also be found on eBay, with a seller seeking AUD$4.39 for one figure.

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A whole set of the Coles figures is for sale, with seven bids on the item.

The accompanying playkit sets are also for sale, with one seller offering all five for AUD$120.

Previous collectable series', such as Woolworths' Ooshies range and the Coles Little Shop range have also sparked online bidding wars.

The supermarket collectable series' aim to entice children and their money-wielding parents into their stores.

They have waned in popularity amongst consumers in recent years, mainly as a result of their wasteful nature. Almost a year ago, Coles announced they were doing away with their popular Little Shop collectables in a bid to reduce plastic waste.

Coles recently partnered with Warner Bros. Consumer Products on a range of 35 plastic-free figures inspired by Harry Potter and Fantastic Beasts characters as part of the Magical Builders collectable campaign. They are made from cardboard and are recyclable.

The Wizarding World characters and play kits have been available in Coles and Coles Express stores since July 6. Customers receive one free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express.

There are 30 characters and five special-edition characters to collect. A Hogwarts Trunk Collector Case are available for purchase.

Play kit prices range from $9.75 to $15.

The Woolworths collectable range in partnership with Disney also came into stores on July 6 and includes 36 reusable woven patches that can be stuck to a range of surfaces or permanently ironed onto some fabrics such as denim, cotton and polyester.

The range features characters from Disney, Pixar, Marvel and Star Wars, including favourites such as Minnie and Mickey Mouse, Lightning McQueen, Dory, Spider-Man, Groot, and Darth Vader.

They are said to be made from at least 80 per cent recycled material.

During the five-week campaign, customers will receive one Fix-em for every $30 spent.