Emotional ad launches tiny premmie nappies

This week a diaper company has released new disposable nappies for premature newborns with a moving advertisement.

The behind-the-scenes footage was filmed at Southampton General Hospital's Neonatal Unit, Hampshire, and follows the real-life journey of premmie babies and their parents, along with the dedicated staff who care for them.

The families were documented as their tiny miracles reached each milestone - first smile, first nappy change, and for some - their first journey home.

“The happy and healthy development of every baby, including the tiniest little fighters, is our priority,” says Ian Morley, U.K. commercial director at P&G, the company that owns Pampers.

“That is why when nurses asked us to design a nappy for the most vulnerable babies, we rose to the challenge."

The range is currently available in the U.K., and while you can’t buy Pampers Preemie within Australia, you can purchase products at Pampers online.