WATCH: Madonna courts cool cred by dropping her new video on Snapchat
Madonna's got a brand new message. After years of being dismissed as irrelevant, she can still roll ahead of the curve.
Taking a break from trying to prove herself the coolest mum on Instagram, the 56-year-old debuted the video for her new single 'Living for Love' on the app Snapchat. Her favourite Instagram selfie partner, 14-year-old son Rocco, must be so impressed.
The vintage pop star might be thinking forward, but she's looking backward.
In the clip, Madonna returns to the bullfight, one of her favourite '90s video themes. Dressed as a bullfighter, she's on a stage surrounded by buff male dancers wearing bull horns on their heads.
Check out the sneak peek in the video above.
Of course, some old-school habits die hard, and what would a new Madonna video be without a mixed message to leave us scratching our heads? After spending several minutes glorifying the blood sport, at the end she damns it with a quote from the German philosopher Friedrich Nietzche. (Insert eye roll here.)
"Man is the cruellest animal. At tragedies, bullfights and crucifixions, he has felt his best on earth; and when he invented hell for himself that was his very heaven."
Erm, did she forget that she previously used bullfighting as a sexy backdrop for her '90s videos 'Take a Bow' and 'You'll See'?
Let the next Madonna controversy begin!
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