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This was published 8 years ago

Kylie Jenner is the most valuable celebrity on Instagram

Christine Estera

Sorry Beyoncé, you may run the world but you don't rule Instagram -- because that crown just went to Kylie Jenner.

According to a new report by social media insights firm, D/Marie Analytics, the 20-year-old makeup mogul is the most bankable star on the social media platform, commanding upwards of $1.35 million per #sponsored #ad!

RELATED: Kylie Jenner's cosmetics line sold $530M in 18 months, on track to be billionaire by age 25

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That's kind of a big deal, if you consider that a 30-second spot in a Super Bowl commercial costs a staggering $6.62 million.

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"Kylie is an undeniable global brand, which may make some roll their eyes," said D'Marie Analytics CEO Frank Spadafora. "But the reality is this young, female entrepreneur's savvy helped her reach a milestone in the influencer marketing and advertising industry, which many seasoned professionals have failed to achieve."

The firm also revealed that Jenner's role as "the highest-valued influencer currently on social media today" was previously held by Beyoncé, 36.

RELATED: Kardashians ink megabucks renewal deal with E! through 2020

Although Beyoncé has 114 million followers on Instagram, and Jenner trails behind with 108 million, stats show that the Lip Kit mogul -- who welcomed her first child Stormi Webster in February -- is slowly closing the gap, reportedly gaining approximately 25,530 followers per day.

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"Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity," Spadafora explained. "Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie."

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RELATED: Kylie Jenner explains how she chose daughter Stormi's name

There's no denying Jenner is highly influential with millenials. In February, when she tweeted that she didn't use Snapchat as much, the company's stock plummeted by $1.7 billion.

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