Beyonce's dad reveals Jay Z elevator incident and divorce rumours were a 'trick' to boost tour ticket sales

Beyonce and Jay Z have tricked us all to increase their 'On the Run' tour ticket sales....well, according to Bey's dad anyway.

Mathew Knowles was chatting to The Roula & Ryan Show about the Solange Knowles elevator incident when he revealed that it all could have been a big "Jedi mind trick" to up tour ticket sales. WTF?!

Listen to the 104.1 KRBE interview direct from Houston, US in the clip above.

Then watch the elevator scuffle below…

The same could also be said of the recent split rumours that had us all picking Team Bey or Team Jay...so was that all made up too?

After all, the pair looked pretty cozy at this week's VMAs!

Well, if it was all a Jedi mind trick to get us forking out our cash then we have to ask... Master Jay Z, more to say, have you?

View pics: The scandalous secrets behind Beyonce and Jay Z's picture-perfect life