Sparkling white smile liquidation australia 20230817 p5yuko.html – Breaking News & Latest Updates 2026
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Teeth whitening company Sparkling White Smile in liquidation

Savannah Meacham

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A teeth whitening company is the latest business to collapse into liquidation.

Sparkling White Smile is a business offering teeth whitening services at a salon or using products supplied by the website and stocked at Chemist Warehouse.

Documents lodged with the Australian Securities and Investments Commission show the company entered liquidation on August 14.

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Sparkling White Smile

Sparkling White Smile is a salon and at home teeth whitening company. Sparkling White Smile

Sparkling White Smile

The business offers products to whiten teeth at home. Sparkling White Smile

Helm Advisory has been appointed as administrator.

9news.com.au has contacted the insolvency firm and Sparking White Smile for comment.

Sparkling White Smile was established by Alison Egan in 2014.

"Alison and her team of dedicated staff and loyal clientele have warranted the expansion of her Cosmetic Teeth Whitening Empire, Sparkling White Smile, offering a range of mobile and in-salon services Australia wide," the website, which was still operating on Thursday afternoon, details.

"The result of Alison's passion and drive is an ever-expanding empire with over 120 locations across Australia, New Zealand, Canada and United States that have serviced over 600,000 clients to date."

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