Woolworths partners with Big W to launch major online marketplace

Australians could soon have access to all their essential shopping needs all in once place.

The new platform being trialled by Woolworths is aimed at expanding the options for the some 10 million consumers who shop on the Woolworths website every week.

Everyday Market is a pilot program linking Woolworths with other retail giants to help take your weekly shop for pasta and toilet paper to a whole new level.

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Big W is the first partner for the new platform.

"If they remember they need that toy for their cousin's birthday next week, they'd be able to search for it on Woolworth.com.au, find it from Big W, add it their cart and check out with their weekly grocery shop," Lance Eerhard from Everyday Market said.

"So its making that simple transaction all in one place."

"It's a big shift for our customers. They've been telling us for years that they need more from us."

With coronavirus prompting a major boost in demand for online grocery shopping, the new platform is expected to expand fast.

Other suppliers will be invited to add their items to the marketplace over time meaning thousands of extra products being available.

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Analysts believe this could easily challenge players such as Costco, Kogan and a host of others.

"This is potentially a massive business and something that can ultimately compete with Amazon," Steve Kulmar from Retail Oasis told 9News.

The Everyday Market went live today as a trial, but only for customers on the New South Wales Central Coast.

Woolworths expects to roll it out to the rest of the country by the end of the year.