Iconic West Australian jeweller Rosendorff goes into liquidation

West Australia’s most iconic jewellery store has gone into liquidation after more than five decades selling diamonds in Perth's CBD.

Rosendorff has been forced to launch $9 million liquidation sale, slashing prices by more than 70 per cent in a last-ditch effort to save the store.

Established in 1963, the Hay Street Mall store has helped celebrate special occasions for more than 110,000 West Australian couples.

It's not the only WA business struggling, last financial year more than 29,000 business across the state closed down.

Price tags on more than 2000 jewellery items will be slashed from Friday morning.