Taiwanese man dead in Great Ocean Rd crash

A Taiwanese man has been killed and his wife injured along with 28 others after their tourist bus crashed on Victoria's Great Ocean Road.

The bus was carrying Taiwanese Chamber of Commerce members and their families when it slid and crashed into a tree on its way to the Twelve Apostles on Monday afternoon.

The Taiwanese tourists, who were visiting from across the world, had been in Melbourne for the World Taiwanese Chambers of Commerce meeting on Sunday and some delegates had set off on Monday for a trip along the Great Ocean Road.

Cheung-Yung Kuo, 38, who died at the scene, was president of the TCC's Chicago chapter and was on the bus with his wife who he married last year.

Queensland Taiwanese Chamber of Commerce president Stanley Hsu said Mr Kuo had been a young entrepreneur whose life was cut short amid a promising career.

"It's horrible," Mr Hsu told AAP.

"He was a lovely fella and well liked".

The driver and five children were among those injured, and a woman was found trapped under the bus suffering serious pelvic injuries.

The trapped woman, a Philippines resident, was flown to the Royal Melbourne hospital in a serious condition but is now stable.

The World Taiwanese Chambers of Commerce is arranging for the families of those injured to travel to Melbourne.

Most of those injured were taken to the Apollo Bay hospital, including the driver, who has been released.