Crane hoists luxury car up 57 floors into $39 million penthouse in Melbourne

A businessman has successfully craned in a collectable luxury car into his $39 million penthouse in Melbourne.

Adrian Portelli's $3 million McLaren Senna GTR was hoisted up 57 levels to the top of the Sapphire by the Gardens building on Exhibition Street this morning.

Portelli told 9News that the luxury car would become the "centrepiece" of the apartment.

READ MORE: Treasurer Jim Chalmers says stage three tax cuts 'legislated' to begin in July next year

"It was sitting in a factory and I can't drive it on the road," he said.

"I decided to have it craned up there instead.

"It's an art piece."

The 34-year-old businessman is no stranger to attention after he bid $4.5 million to purchase his first-ever home on The Block's Season 18 in November.

The millionaire has made his fortune from running LMCT+, which is a promotions and giveaway platform with a focus on luxury vehicles and prestige houses.

The company is also Australia's largest and fastest-growing car community.

READ MORE: Medical cannabis may improve quality of life, Australian study finds

Portelli told 9News the penthouse was a "spontaneous" purchase.

He said the entire side of the building had to be deconstructed to make way for the McLaren.

"It was a mission," he said.

"They had to take out all of the windows, so it might have found its forever home.

"The car is going to sit in the lounge room, it will be the centrepiece."

The penthouse won't be finished for another 12 to 18 months.

Portelli plans to make the apartment his weekender.

Sign up here to receive our daily newsletters and breaking news alerts, sent straight to your inbox.