Stay at home mum founder of australias biggest blog reveals the secret to working from home 20210504 p5r7zh.html – Breaking News & Latest Updates 2026
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This was published 5 years ago

Founder of Australia's biggest blog reveals the secret to working from home

TODAY

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A Queensland mother who lost her job in 2009 logged on to Facebook for some money saving tips and started to grow a following.

Seeing a business opportunity Jody Allen started her blog Stay at Home Mum.

Today it's the biggest blog in Australia.

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Jody Allen says her decision to work from home was born 'from  necessity'.

Jody Allen says her decision to work from home was born 'from necessity'.  Today

Speaking to Today, Ms Allen said making the decision to work from home was one of the best she's made.

"The cost of child care was a fortune. I did go back to work for two months during that period but I was getting home in the dark," she said.

"At the end of the week, I was only 10 bucks better off. I was like, 'No, I've got to do something from home'."

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The mum-of-two says anyone can make the transition from the office to home.

"Start with what you know," Ms Allen said.

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"Then find your niche within there.

"I've heard of someone recently they're into dog grooming but they've starting doing dog mullets. It's hysterical and they're charging a fortune for it.

"Just drill down your idea until something unique."

Ms Allen said sometimes you wont just stumble on a passion - sometimes working from home starts from freelancing and evolves.

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"The best idea of all is to write your own e-Book," she said.

"They're the perfect product. They're 30 pages long, and you can sell thousands of them and you never have to have stock.

"It just keeps ticking over."

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