More Aussies reportedly consider full-time influencing to make more money
The life of a social media influencer seems like a dream to some, but according to a new report, half of Aussies would consider quitting their jobs to become one.
But what's actually involved and is it all it's cracked up to be?
Katie Lolas is one such Aussie who quit her teaching job to pick up influencing full-time - but she warned success doesn't come overnight.
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The life of a social media influencer seems like a dream to some, but according to a new report, half of Aussies would consider quitting their jobs to become one. Getty
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"I was doing it part-time for about six years and not making any money," she told Today.
"It wasn't until I was contacted by a management team who thought I had some potential and asked if I'd consider connecting with some brands which align with my values."
Being on a teacher's wage, living in Sydney, it seemed a no-brainer to get a second source of income, so Katie started doing it as a part-time hobby.
But Katie warned you will have a better chance of success the more content and time you put into what you post.
"I was just talking about wellness, food, prepping for my wedding, that kind of thing - just genuinely sharing moments," she said.
"Effectively, you have to build your own audience and you have to service your own audience for want of a better word."
Katie Lolas is one such Aussie who quit her teaching job to pick up influencing full-time - but she warned success doesn't come overnight. Today
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According to the Influencer Aspirations research report by Izea and Hoozu, 55 per cent of adults aged 18-60 were willing to leave traditional employment to pursue full-time influencer roles.
Another 69 per cent of Aussies surveyed said they would consider accepting payment to post content online and 25 per cent already considered themselves influencers while 58 per cent of those people had successfully transitioned into full-time paid influencing.
"I consciously didn't align with any brands until I ticked over that 100,000 follower mark," Katie said.
"So that took me a really long time, if you are starting out, you need to know it's not going to happen overnight, you need to put in the hard yards.
"Yes, it's very time consuming, but if you like it and you feel like you have a message to share, then why not?"
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