Popular winery ravaged by fire

A popular winery on Victoria's Mornington Peninsula has gone up in flames, resulting in the loss of hundreds of thousands of dollars of damage and lost product.

The fire broke out at venue Ten Minutes by Tractor just after 4pm today, sending smoke billowing into the air.

Customers and staff were evacuated from the property.

Images from the 9NEWS helicopter show part of the winery completely gutted.

A staff member was treated by paramedics after suffering minor burns trying to evacuate everyone from the building.

Ten Minutes by Tractor has been open for nearly 30 years and is located about 90km south of Melbourne.