Shorten apologises to medical clinic

Bill Shorten has apologised to a medical centre on the NSW Central Coast after a Labor campaign event never eventuated.

The Hammond Road Medical Centre in Toukley was under the impression it was hosting the opposition leader and his heath spokeswoman Catherine King last week.

Instead they went to a medical practice in Wyong, where Mr Shorten announced Labor would lift a freeze on indexed Medicare rebates.

George Fermanis, who manages the Hammond Road centre, says the clinic went to great lengths to organise the event, including catering, cancelling bookings and clearing the car park.

They expected to hold the event right up until the 10am start but were left stunned when nobody showed up.

"Nothing happened, not even a phone call or a common courtesy" Mr Fermanis told AAP.

"We are pretty pissed.

"If this is how he (Mr Shorten) feels about general practice and small business maybe he should stay on the other side."

AAP understands the clinic was never confirmed as the final location.

When asked on Wednesday whether he would apologise to the centre, Mr Shorten said the party didn't want to inconvenience anyone.

"But I make no apology for talking about health care for the last seven days," he told reporters in Melbourne on Wednesday.