Baden-Clay group tips hat to Rosie Batty

Rosie Batty's invaluable work bringing family violence out from behind closed doors inspired a new foundation named after murdered Brisbane mother Allison Baden-Clay.

The Allison Baden-Clay Foundation, to be launched today, will work alongside the 2015 Australian of the Year and other anti-violence campaigners.

The mother-of-three was murdered at the Brookfield home she shared with her cheating husband Gerard Baden-Clay in 2012.

The resulting trial heard of long-running emotional abuse in the marriage.

Foundation spokeswoman Ruth Dunleavy said Allison's family were initially wary of lending her name to the campaign.

But Ms Batty's work bringing the issue to the national spotlight helped persuade them it was the right thing to do, she said.

"I said, `Let's just look at Rosie Batty'," Ms Dunleavy told AAP.

"The day after this tragedy happened, she got straight out there in front of the world and she told it how it was.

"And she's kept on doing it."

Ms Dunleavy said Ms Batty's candid, unashamed and articulate stance on the issue of family violence had empowered victims.

The foundation will be launched at a function in Brisbane with Dame Quentin Bryce and Allison's sister Vanessa Fowler to attend.

Brisbane’s Story Bridge will be lit up in yellow to launch as part of the launch.

Its board includes medical and academic experts, committed to eliminating domestic violence in Queensland.

"It's about raising awareness of the pandemic - because it is a pandemic," Ms Dunleavy said.