Powers beer to be made available in queensland once again after decades 20230209 p5yovm.html – Breaking News & Latest Updates 2026
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This was published 3 years ago

Iconic Queensland beer to flow in pubs again after decades-long hiatus

9News Staff

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Decades after the last pint was poured, an Aussie favourite beer is set to become available on tap in pubs once again.

Powers beer is returning. Supplied

Power's beer, once an iconic staple in across Queensland's pubs and clubs, is set for a return, almost 20 years after it was last widely available.

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Back with a new look, and new twist on its original flavour, owners of the Australian brew say the "modern take" on the beverage is set to impress.

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"Making a beer that resonates with people is a challenging thing, and I know everyone involved in this has been very careful with what has ended up inside and outside the bottle," Founder Bernie Power said.

"I am absolutely chuffed to see the Power's brand returning.

"When I sold the brewery to CUB in 1993, we were more focused on the future of our staff than we were on the future of the brand.

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Power's beer is set to return in Queensland pubs and clubs after decades.  Supplied

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"So to see it return, and hear what it means to people, has been a wonderful thing."

Described as a smooth and crisp beer, specifically brewed for warm weather, the return will mark the first time the beverage will be available in Queensland since the early 2000s.

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"The relaunch of the Power's brand marks the return of a Queensland icon that celebrated our underdog spirit and showed the rest of Australia there was nothing we couldn't do," Carlton & United Breweries (CUB) Queensland State Manager, Ian Giles, said.

"It was so popular that it sold out on day 1 and never returned to full stock, smashing all expectations to eventually capture about 20 per cent of the Queensland beer market."

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