Outback Wrangler favourite Chris 'Willow' Wilson identified as victim of West Arnhem chopper crash

Well-known Northern Territory personality Chris 'Willow' Wilson has been identified as the victim of a chopper crash in West Arnhem.

The Outback Wrangler cast member was killed and another person was seriously injured just before 11am yesterday.

Northern Territory Police sent officers from Goulburn Island to attend the site on King River, several hours away.

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Senior Sergeant Erica Gibson said authorities reached the site in the afternoon and confirmed the death of the 34-year-old man.

"The survivor, a 28-year-old man, was transported to Royal Darwin Hospital," Ms Gibson said.

CareFlight sent a rescue helicopter, while several agencies were notified including the Australian Rescue Coordination Centre, the Civil Aviation Safety Authority, and Northern Territory WorkSafe.

Outback Wrangler host Matt Wright told the NT News the entire team has been left 'devastated' by the tragedy.

"Our love and thoughts are with Chris' wife Danielle and two little boys Ted and Austin as well as the families and friends of Chris and Seb during this incredibly tough time," read a statement provided to NT News by the company behind the show.

An investigation into the crash is underway.