Top 10 most complained-about ads for 2016

TOPM 10 MOST COMPLAINED_ABOUT ADS:

1. Ultra Tune Australia - Two women in skin-tight body suits with the tagline "we're into rubber". TV free to air Complaints: 418 Dismissed

2. Meat & Livestock Australia Ltd - Newsreader Lee Lin Chin directs a mission to rescue Australians from various countries so that they will be able to eat lamb on Australia Day. TV free to air Complaints: 376 Dismissed

3. BCF - Advertisement promoting Boating, Camping and Fishing gear which used the phrase "BCFing fun". TV free to air Complaints: 248 Dismissed

4. Meat & Livestock Australia Ltd - As above. Internet Complaints: 241 Dismissed

5. Ultra Tune Australia - Two women are in a car which breaks down on train tracks, leaving them helpless. TV free to air Complaints: 208 Upheld

6. Meat & Livestock Australia Ltd - As above. - Internet/social media Complaints: 130 Dismissed

7. Ultra Tune Australia - Two women are in a car which goes off a cliff after being put into the wrong gear. TV free to air Complaints: 113 Dismissed

8. Roadshow Film Distributors Pty Ltd - Frightening advertising for upcoming horror movie . TV free to air Complaints: 82 Upheld

9. Medibank Private Ltd - Showed different family groups, including a breastfeeding mother, to highlight their products. TV free to air Complaints: 66 Dismissed

10. Honey Birdette - Window poster showing woman from behind in revealing underwear. Poster Complaints: 59 Upheld

Source: Advertising Standards Bureau