NSW Premier Mike Baird reads mean tweets

The haters gonna hate, but NSW Premier Mike Baird says he's going to take the advice of his daughters (and Taylor Swift) and "shake it off".

Mr Baird tweeted a video of himself reading mean tweets, a take-off of US talk show host Jimmy Kimmel's popular videos.

Everybody Hurts by R.E.M. played in the background as Mr Baird read the hate mail, including a tweet that said: "You look like the smiling assassin. Your charming smile hides your black, Liberal heart."

Mr Baird started cracking up at another tweet, which suggested he was the devil.

"Mike Baird, I knew you were in Newcastle yesterday coz I could smell the stench of sulfur coming from your pitchfork from over 10 miles away," he read, breaking into laughter.

"This guy should be a writer. I like that. That's actually quite clever," he says.

He appeared confused about a tweet that said the premier hates Justin Bieber.

"Yeah, of course I hate Justin Bieber. Who doesn't hate Justin Bieber?"

He said his daughters are Taylor Swift fans and they've given him sage Swifty advice about trolling: just shake it off.

The video even had a blooper reel at the end - to the tune of Swift's hit song, of course.