Man dies after falling from cliff near Coogee Beach

A man has died after falling from a cliff in Sydney's south-east.

The man, believed to be in his 20s, allegedly fell approximately 30 metres from a cliff between Coogee Beach and Gordons Bay.

Emergency services arrived at the scene and found the man had sustained critical head and chest injuries.

He was also found to be in cardiac arrest.

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A critical care medical team attempted CPR on the man, however, they were unable to save him.

Crowds of beachgoers watched as a rescue helicopter arrived at Coogee Bay Oval to help lift the man up.

Police were at the top of the cliff face keeping the public away from the scene as a rescue team in harnesses prepped to go down the cliff face.

"Our thoughts go out to the friends and family after this horrible accident," Inspector Lucky Phrachanh from NSW Ambulance said.

"Please avoid these high clifftop areas, tragedies can occur in a split second."