In pictures: Australia's top 20 most trusted brands for 2025 revealed
In the 26th annual Reader's Digest "Trusted Brands" survey - Australians have spoken.
From global names to iconic home brands, this year's results reflect the brands Aussies rely on most in these challenging times.
Here are the top 20 most trusted brands in Australia.
20. Lipton
Loved by Aussies since 1912, household classic tea brand Lipton takes spot number 20.
Lipton has been offering the world a quality cuppa with its iconic bright yellow packaging since the early 1970s.
19. Breville
Following appropriately to make a good cup of tea with is Breville, at number 19.
Founded in Sydney in 1932, Breville has become an iconic global brand with its kitchen products and appliances.
18. Victa
Mowing its way to number 18 with its cutting-edge technology is Victa.
The iconic Australian brand was founded in 1952 and has earned its reputation for its performance and reliability.
17. Fisher & Paykel
Founded in 1934, kiwi brand Fisher & Paykel takes place number 17 with its human-centred designs and kitchen appliances.
The now-global brand sees major success in driving its "social kitchen" philosophy for consumers.
16. Finish
Sweeping in at a clean 16 is British-Dutch detergent brand Finish.
Now one of Australia's top selling dishwashing tablet brands, Finish has become an iconic part of the clean-up after a backyard barbie or a Sunday roast.
15. Bosch
Serving Aussie dads since 1907, Bosch takes its place at number 15.
Ranging from power tools and accessories, to general automotive parts and technologies, Bosch remains a trusted brand to get your handiwork done.
14. Vanish
It's a no-brainer that everyone needs something to help make the stains Vanish - taking its place at number 14.
With its stain-removal formula, the brand has established itself as the winner for the most "Trusted Brands Stain Remover" category for 11 years in a row.
13. Singapore Airlines
Flying its way into number 13 is Singapore Airlines.
From humble beginnings in 1950 to a global airline brand, Singapore Airlines strives to ensure "safe secure and seamless travel experience with the highest quality of service".
12. Vicks
Soothing throats, unblocking noses and relieving coughs, Vicks comes in at number 12.
131 years ago, Vicks sold its first unique vapours. To this day, the brand remains a staple reliever in Aussie households.
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