Rename and rebrand on the cards for Malaysia Airlines after string of tragedies

Malaysia Airlines has signalled it may rename and rebrand in the wake of two major tragedies in less than six months.

The Malaysian flag carrier, majority-owned by the government, will also seek new investors following the downing of flight MH17 over eastern Ukraine and the unexplained disappearance of flight MH370 in March.

London’s Daily Telegraph reports the review process is being led by the Malaysian government, which includes a rebranding of the airline.

MH370 was travelling from Kuala Lumpur to Beijing when it lost touch with air traffic control on March 8, an hour after take-off.

It was carrying 239 passengers and crew. The wreckage has never been recovered.

Writing in the Sunday Telegraph, the airline’s commercial director Hugh Dunleavy said that despite the “tragic loss” of both aircrafts, the airline would eventually emerge stronger.

“This tragedy has taught us that despite following the guidelines and advice set out by the governing bodies, the skies above certain territories are simply not safe,” he wrote.

“MH17 has shown us that airlines can no longer rely on existing industry bodies for this information.”